WOW-Tours, Virtual Planogram, Merchandising and Store Layout Virtual Tours, Seasonal Store Decorating Virtual Tours, 360 Degree Virtual Tour Production Company, Multimedia Virtual Tours
  [ home ]   [ about ]   [ portfolio ]   [ contacts ]  

  VIRTUAL PLANOGRAM and Electronic Directives System sample Projects done for


Purpose: This four-year program included development of Interactive Electronic Directives System (EDS), a customized tool for producing seasonal store layouts created by our team specifically for Macy's virtual merchandising department. It is equipped with the virtual tour of the prototype store, incorporating numerous informational hotspots and multimedia instructions. EDS featured various access levels providing customized data access by job function: from store manager to merchandising clerk, and also by various store types, to accommodate 900 stores in 45 states.

Benefits: Company-wide savings in travel and accommodation expenses, due to EDS providing enhanced level of detail and being accessible 24/7. Improvement of information transfer efficacy, increased productivity during store seasonal setup activities, decrease in errors and overall improvement in accuracy of visual merchandising. Created new horizontal and vertical communication channels within the company. EDS represented enhancement over the 1000+ pages printed flipbooks.

  Macy's 2012 Spring Virtual Prototype Store -
Virtual Planogram
In Spring 2012, Macy’s virtual prototype was yet again enhanced by several advancements in our virtual planogram technologies.

explore the tour
 Rocket pictogram 
  The tour consisted of three interconnected browseable floors to explore, with interactive virtual walkthroughs, product and arrangements highlights and merchandising details on each floor.

  Macy's 2011 Spring Virtual Prototype Store -
Virtual Planogram
In Spring 2011, we enhanced Macy’s virtual prototype store with new features.

tour highlights
 Eye pictogram 
  Similar to our other tours, the Macy’s virtual planogram was a very intense visual merchandising project that we managed to accomplish in only two weeks.

Rocket pictogramexplore the tour
  Macy's 2011 Christmas Layout
Our virtual 2011 Christmas store layout for Macy’s: effective, detail-oriented, with all the necessary highlights, guidance and instructions.
3 days photoshooting and 2 weeks assembly.

Macy's 2010 Christmas Layout
December 2010 marked our third season working with Macy’s to develop a virtual tour of the prototype store’s Christmas layout.
virtual tour prototypical store

tour highlights  Eye pictogram
We added several new digital features to this interactive tour in order to better showcase the fine details of the layout. Click “tour highlights” to view more.

Eye pictogram tour highlights
  Macy's 2010 Spring Layout
Seasonal store layouts and virtual merchandising tools is a niche market successfully utilising our WOW-tours technology.
Our virtual 2010 Spring store layout for Macy’s demonstrates many of the interactive tools and features we use in our tours to gain deeper levels of demonstration and engagement among our customers.

Macy's 2009 Christmas Layout
In our first season working with Macy’s stores, we joined forces to create the stylish, sparkling outlook for Macy’s Christmas store layout. Click “tour highlights” to view more.
tour highlights  Eye pictogram


  Video Clip: "What is Virtual Planogram?"

Learn about unique features and capabilities of our Virtual Planogram solution, successfully utilized by leading US retailers.
watch the clip Rocket pictogram 
  (clip duration: 3 minutes 55 seconds)

  Our WOW Tours team members are tirelessly working to further develop and perfect our unique virtual tour technologies. Some of our currently available features include:

Interactive elements within each panoramic scene

Audio, animation and video effects on "mouse-overs"

Directional soundtracks (The sound fades away as you turn your back to the sound source and becomes louder as you face it)

High-quality zoom (Images do not get blurry when you zoom in; rather, they stay sharp and clear)

Interactive maps with directional indication of your current viewing angle

Browseable tour scenes (Feel free to walk the entire tour as if it were a computer game)

Sophisticated navigation menus, including an intro with registration and feedback options;

Amazing degree of interaction between the project and customers.

* Unlike video tours that force-feed visitors and cause you to loose interaction with your potential customers, the best virtual tours - our WOW Tours keep them engaged.

Our projects show a much higher retention value. The visitors explore your project at their own pace, often spending 30+ minutes on your site and enjoying the process.

Ability to easily update.

Best virtual tour service and interactive
e-learning technology on this planet.


Home  ||  About  ||  Portfolio  ||  Contacts

Virtual Tours 360 BTM Team Multimedia Virtual Tour Developer / WOW-Tours, Interactive e learning Company, 1999-3000
Experiential Marketing, Virtual Tour Services, Virtual Tours for Real Estate, Virtual Tour Provider, Virtual Tour Company All Rights Reserved