Virtual tour & Interactive training solutions: e-learning, experiential marketing, virtual merchandising
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macy's 2009 Christmas Virtual Prototype Store
In Fall 2009, we partnered with Macy’s to develop our first virtual merchandising tour for the company.

With regard to our team’s work on the project, Michael Schinelli, then Director of Communications for Macy’s, Inc., said:

Serge and Tiana were tremendously dedicated to the project and collaborative with us. Using the unique software and presentation
tools that they have created has allowed us to reach our thousands of employees across the country and engage them in dynamic and intuitive ways in support of our overall campaign and sales strategy."

Michael Schinelli
Director of Communications
Macy's Inc.

The visuals for the tour were produced from within a prototype store in Jersey City, N.J. We worked very closely with Macy’s visual communications and merchandising departments to arrange and photograph the facility, as well as develop the various interactive tools and decide on placement of the downloadable materials throughout the tour.

The virtual store layout was enriched with various advanced multimedia elements, including scene close-ups, merchandising directives, audio narration hot spots and storewide links to downloadable gift lists.

Also, the animated navigation menu, in-scene area tags and icon tags helped thousands of Macy’s employees better explore the virtual store and its collective features.

Various area-specific, downloadable materials are available through the “Features Menu” along the bottom of the screen for printout or in-store merchandising demos. High-resolution zoom also accompanies panoramic scenes for superior image quality.

A tracking tool within the tour collects extensive feedback on the number of visits, average time of stay and unique individual feedback from users regarding usability, fun and their overall rating of the tour. Based on feedback provided by over 25 percent of visitors to this tour, the average rating for each of the aforementioned categories was an average of 4.75 out of 5. Over 50 percent of visitors spent more than 20 minutes on the site, and the tour had nearly 20,000 hits during its first two weeks of operation.


  Video Clip: "What is Virtual Planogram?"

Learn about unique features and capabilities of our Virtual Planogram solution, successfully utilized by leading US retailers.
watch the clip  plane pictogram 
  (clip duration: 3 minutes 55 seconds)

  Our WOW Tours team members are tirelessly working to further develop and perfect our unique virtual tour technologies. Some of our currently available features include:

Interactive elements within each panoramic scene

Audio, animation and video effects on "mouse-overs"

Directional soundtracks (The sound fades away as you turn your back to the sound source and becomes louder as you face it)

High-quality zoom (Images do not get blurry when you zoom in; rather, they stay sharp and clear)

Interactive maps with directional indication of your current viewing angle

Browseable tour scenes (Feel free to walk the entire tour as if it were a computer game)

Sophisticated navigation menus, including an intro with registration and feedback options;

Amazing degree of interaction between the project and customers.

* Unlike video tours that force-feed visitors and cause you to loose interaction with your potential customers, the best virtual tours - our WOW Tours keep them engaged.

Our projects show a much higher retention value. The visitors explore your project at their own pace, often spending 30+ minutes on your site and enjoying the process.

Ability to easily update.

Best virtual tour service and interactive
e-learning technology on this planet.


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Virtual Tours 360 BTM Team Multimedia Virtual Tour Developer / WOW-Tours, Interactive e learning Company, 1999-2099
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