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Serge and Tiana were tremendously dedicated to the project and collaborative with us. Using the unique software and presentation
tools that they have created has allowed us to reach our thousands of employees across the country and engage them in dynamic and intuitive ways in support of our overall campaign and sales strategy."

Michael Schinelli
Director of Communications
Macy's Inc.




The visuals for the tour were produced from within a prototype store in Jersey City, N.J. We worked very closely with Macy’s visual communications and merchandising departments to arrange and photograph the facility, as well as develop the various interactive tools and decide on placement of the downloadable materials throughout the tour.





The virtual store layout was enriched with various advanced multimedia elements, including scene close-ups, merchandising directives, audio narration hot spots and storewide links to downloadable gift lists.





Also, the animated navigation menu, in-scene area tags and icon tags helped thousands of Macy’s employees better explore the virtual store and its collective features.





Various area-specific, downloadable materials are available through the “Features Menu” along the bottom of the screen for printout or in-store merchandising demos. High-resolution zoom also accompanies panoramic scenes for superior image quality.





A tracking tool within the tour collects extensive feedback on the number of visits, average time of stay and unique individual feedback from users regarding usability, fun and their overall rating of the tour. Based on feedback provided by over 25 percent of visitors to this tour, the average rating for each of the aforementioned categories was an average of 4.75 out of 5. Over 50 percent of visitors spent more than 20 minutes on the site, and the tour had nearly 20,000 hits during its first two weeks of operation.

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